Vincent van Gogh must be crawling in his coffin knowing that we are planning to bring two of his immersive exhibition to Texas (not only in Dallas, but also in Houston). The Dutch artist, who ended his life spent in poverty at 37 years old, wouldn’t be able to afford a ticket or even a day in the Big D.

But what’s so special about these exhibits? You would imagine a partnership with the van Gogh Museum in Amsterdam, some piece of art coming from the other side of the ocean to be delivered to Texas after some institution spent a lot of money in insurance. Wrong! These exhibits are immersive, in the meaning that you can physically immerse yourself in a vangoghian universe. The celeb van Gogh‘s Sunflowers, painted on a 95cmx73cm canvas (approx 37×28 inches), are now large as an American grocery store!

What do the two exhibition have in common? Everything apparently, without mentioning the idea. Starting from the price of the ticket, to the secret location that hasn’t be revealed yet.

After carefully having analyzed the two events, we decided to opt for the one that didn’t use the “is not boring as in a Museum” as a marketing strategy. Again here Vincent is crawling.

We are going to feature here below the exhibit that seems to give more attention to the details of the art, as well as to the music which supports the vision, rather than to the entertainment of the non-museal experience. The Immersive van Gogh Exhibit in Dallas is conceived by a team of Italian talents which we are proud to support. Artistic Director Massimiliano Siccardi teamed up with Composer Luca Longobardi, who made the original scores, to design this breathtaking project. We also want to mention Film Director Vittorio Guidotti who has a leading role in the art of the project.

Step Inside van Gogh

From creators of the blockbuster exhibit seen by over 2 million visitors in Paris and after a sold-out run in Toronto, the Immersive van Gogh Exhibit makes its mark at a historic Venue in the heart of Dallas!

Lose yourself in 500,000 cubic feet of monumental projections animating Vincent van Gogh’s oeuvre. Wander through entrancing, moving images that highlight brushstrokes, detail, and color – truly illuminating the mind of the genius.

You will be immersed in van Gogh’s works – from his sunny landscapes and night scenes to his portraits and still life paintings. The installation includes the Mangeurs de pommes de terre (The Potato Eaters, 1885), the Nuit étoilée (Starry Night, 1889), Les Tournesols (Sunflowers, 1888), and La Chambre à coucher (The Bedroom, 1889), and so much more.

Astonishing in scale and breathtakingly imaginative, you will experience Van Gogh’s art in a completely new and unforgettable way.


Immersive van Gogh Exhibit is taking over a historic venue in the heart of Dallas. Apparently the location has not been announced yet.

It’s hard to imaging having trouble finding a 15,000 Sq Ft available for a virtual exhibit in a city like Dallas, especially after a Pandemic. But we are honestly curious to know where this is going to happen.

This is what they say on the website: to be announced before the exhibit opens, existing ticket holders will receive an email with the venue name and location once it is made public.

Get the tickets

We don’t know where it will take place yet but you can be sure we can already purchase tickets!

BASIC TIMED tickets starts from $39.99 and they are “fixed time admission only”. If you want more flexibility you can get a BASIC FLEX ($54.99) or PREMIUM FLEX ($59.99) ticket which let you arrive up to 2hrs prior or after your scheduled start time. If you are willing to spend some money to get a priority access and a bunch of souvenirs you can get a VIP ticket for $99.99. Children from 6 to 16 are admitted for $29.99.

Be careful to get the tickets because there are no refunds or exchanges, but you can always upgrade! All tickets are subject to taxes and a $6 service fee on top of the above prices.

You can get tickets online at

About the Italian creators

Massimiliano Siccardi

Artistic Director

Massimiliano studied at the London School of Contemporary Dance. In 1990, he left the world of dance to begin a new journey in the world of video art where he quickly became the artistic force behind visual mise-en-scène for choreographers around the world. Massimiliano created video scenography for numerous prestigious festivals and galas internationally. He has also constructed the video mapping of the Basilica di Giotto and for the Teatro Petruzzelli of Bari, where one of his permanent installation’s virtually re-constructed the frescoes of the Cupola. Massimiliano is also a celebrated photographer and has had photo exhibitions in Spoleto and Rome. He is professor of digital image elaboration at the Accademia di Comunicazione e Immagine of Rome. In 2012, Massimiliano received the prestigious International Award Romaindanza for his talent in the visual work of dance theatre. From 2012, he has been artist-in-residence at the Carrières de LumièresAtelier des Lumières where he authored the mise-en-scène of numerous immersive shows. He is currently creating projects within Italy as well as in New York, Berlin, Leipzig and Rome.

Luca Longobardi


Italian composer and pianist, Luca Longobardi, is a classically trained musician who incorporates contemporary electronic music into his pieces. Born in 1976, Longobardi studied classical music in Italy and New York and went on to earn his doctorate in digital audio restoration in Rome in 2011. His works reveal a strong interaction between classical and contemporary music. The experience he has gained as a theatre musician has increased his interest in the relationship between sounds and spectacle. He has composed music for ballets and films and accompanied installations and experimental art productions (Atelier de Lumières – Paris, Carrière des Lumières – Baux-de-Provence, Kunstkraftwerk – Leipzig). At his multimedia performances and in his recordings, strong experimental electronic music meets pure, ethereal and simple-seeming piano playing that relay deep emotions.

Vittorio Guidotti

Animation Director

Graduated from the IED Istituto Europeo di Design in 2007 and his graduation in short film scores won an award right away at the Cortintesta Film Festival

Thanks to the collaboration with artist Massimiliano Siccardi, he created numerous video projections for the National Dance Academy in Rome.  In 2016 they made a permanent installation for the Musem of the Dancing Satyr in Mazzara del Vallo and in 2017 a temporary one for the Museum of Parfume in Grasse.

Vittorio participated as an animator for the immersive shows presented by Carriers de Lumiers and in 2016 collaborates in the writing and the creation of the show Au pays d’Alice. With the opening of the venues of Paris, Jeju island, and Bordeaux, Vittorio has become increasingly involved in the production, becoming the Creative Director of Animation for all the main shows. In 2019 Vittorio signed, together with Massimiliano Siccardi and Luca Longobardi, the creation of the show Vincent currently showing in the Toronto Star Building in Toronto, Canada.

Check out the virtual event from the IED European Institute of Design.

Posted by:Federica Pazzano