The second day of the Audiovisual Producers Summit concluded yesterday with the Maximo Awards 2024 ceremony, celebrating excellence in the audiovisual field and highlighting the faces, creators, and professionals involved in producing content for TV and OTT platforms in Italy. The awards were presented after an intense day of discussions focused on the central role of content and technological innovation for the future of the industry.

Italy’s concern, whose production capacity and quality have undoubtedly grown in recent years, as stated by the various guests who took the stage, now centers on content and its potential to travel beyond borders. The discussion returns to the core of production: the concept of projects and storytelling.

Wayne Garvie (President of International Production, Sony Pictures Television) opened the second day’s conversations at the AVP Summit with a brilliant keynote: from the creation of an idea to the unexpected successes of American franchises and their multi-platform strength, but also …

Read the full article by Federica Pazzano on cinemaevideo.it