The event was organized by Roberta Nebbia, Managing Director of Licensing Italia, in collaboration with PricewaterhouseCoopers Italy, and Duesse Communication as Media Partner.
The event, held at PwC’s Milan tower, kicked off setting the stage for a day packed with insights from national and international speakers. The introduction by Gabriele Scuratti, Partner at PwC Italy, and Roberta Nebbia, Managing Director at Licensing Italia, framed the discussions around the dynamic and competitive nature of today’s industry.
Upcoming Trends in the Licensing Industry: Cinema, Retail, and Sport
ore 9:30 – 10:15 Registrazione dei partecipanti e Welcome Coffee
ore 10:15 – 10:30 Introduzione
Gabriele Scuratti, Partner PwC Italia
Roberta Nebbia, Managing Director Licensing Italia-Licensing International Italy
ore 10:30 – 11:15 Sport e Licensing
Fabrizio Ioli, SVP Home Entertainment & Consumer Products Warner Bros. Discovery
Moris Calasso, Head of Licensing Fondazione Milano Cortina 2026
Modera: Federica Pazzano, International Relations Licensing Italia
ore 11:15 – 12:00 Nuovi scenari nel settore delle Retail Activation
Simone Fenu, Senior Director Licensing Italia, Grecia e Malta Paramount Consumer Products
Diego Toscani, Presidente e CEO Promotica
ore 12:00 – 12:15 Coffee Break
ore 12:15 – 13:00 Green licensing: industry a confronto
Gabriele Sabbatini, CEO Vesta
Sara Citterio, General Counsel Trussardi
Modera: Paola Furiosi, Director, PwC TLS Avvocati e Commercialisti, Head of IP-IT Practice
13:00 – 14:15 Light Lunch
ore 14:15 – 15:00 Strategie di comunicazione ad hoc per gli Anniversari
Alessandro Cellurale, Retail Director Disney Consumer Products
ore 15:00 – 15:45 Dall’audiovisivo al licensing: casi di successo e opportunità
Cristina Perna, Licensing RaiCom
Paola Furiosi, Director, PwC TLS Avvocati e Commercialisti, Head of IP-IT Practice
Modera: Federica Pazzano, International Relations Licensing Italia
ore 15:45 – 16:30 Nuova release della ricerca Licensing Talks: focus sul mondo delle mascotte
Pamela Saiu, Responsabile Ricerche di Mercato HUBITS
Daniele Lunazzi, Head of Product Marketing Juventus Football Club
Read more about the event here.
