They’re all there, from Real Madrid to Manchester City, including Milan and Barcelona. The next stop? Brand Licensing Europe in London. The world of football, drawn by new opportunities for revenue, collaborations, and promotion that licensing, with its inherent nature, brings along, will be a significant presence at the event, which this year will be held at ExCeL London from September 24 to 26 in the British capital.
Licensing and Football: Club Statements
For FC Barcelona (Futbol Club Barcelona), “BLE is an unmissable event in our annual planning, perfectly aligning with our business strategy and market objectives. It is the leading event dedicated to the world of licensing in Europe, a geographic area that represents our primary market from which most of our revenue comes. BLE offers complete access to the market. The event serves as a centralized hub where the major players in the licensing industry converge. It brings together both licensors we already collaborate with and new companies, offering us a unique international opportunity to connect with key stakeholders in one place. The chance to meet in person with such a broad spectrum of potential partners and existing clients is crucial for nurturing pre-existing relationships and creating new ones. Lastly, participating in BLE allows us to gather essential information regarding industry trends, consumer preferences, and the dynamics of emerging markets.”
In recent years, the London fair has been an important platform for European football clubs to launch new collaborations, providing an opportunity to reach their fans with a broader product offering.
This is confirmed by the Portuguese Football Federation (Federação Portuguesa de Futebol), which, in its sixth consecutive year of participation, emphasizes how the event has been crucial in creating new business opportunities and demonstrating the club’s openness to new initiatives and partnerships. The Portuguese club began its licensing strategy in 2017, initially with the goal of strengthening relationships with fans. “Today,” the club comments, “licensing grows alongside the popularity of sports and the media exposure they enjoy, which drives the demand for merchandise. Sports brands must be aware of industry trends, starting with the expansion of digital technologies and online product sales. Moreover, there is also growing demand for …
Read the full article by Federica Pazzano on licensingitalia.it
