by Daniel Popa | Oct 18, 2024 | Licensing
Licensing Italia ha incontrato Massimiliano Ferrari, Co-fondatore del brand MC2 Saint Barth. L’azienda italiana, fondata alla fine degli anni ’90, ha reso l’holidaywear un elemento distintivo, infondendogli un forte carattere italiano. Qual è la filosofia...
by Daniel Popa | Sep 27, 2024 | Licensing
The latest Global Licensing Survey, conducted by Licensing International, reveals the main trends in the industry by examining 45 countries across the 7 major geographic regions, highlighting revenues for each segment (property type) and for each of the main (product...
by Daniel Popa | Sep 20, 2024 | Licensing
Art licensing grew by +3.5% compared to 2022, as highlighted by the latest Global Licensing Survey, the research conducted by Licensing International that annually highlights industry trends on a global level. This trend is also evident at Brand Licensing Europe in...
by Daniel Popa | Sep 20, 2024 | Licensing
Licensing Italia ha intervistato Craig Bendle (Manager of Product Licensing, The British Museum) per analizzare le attività di licensing di una delle istituzioni culturali più importanti al mondo. When did the British Museum launch its brand licensing program?...
by Daniel Popa | Sep 20, 2024 | Licensing
They’re all there, from Real Madrid to Manchester City, including Milan and Barcelona. The next stop? Brand Licensing Europe in London. The world of football, drawn by new opportunities for revenue, collaborations, and promotion that licensing, with its inherent...
